Future Design Podcast #006 with Prethika Nair – How to Do Business in Asia

Guest: Prethika Nair (https://www.linkedin.com/in/prethikanair/)                                                                                                                            Host: Takatoshi Shibayama (https://www.blockshinesg.com/future-design-podcast/)                                                                                            Creative Producer: Kash Singh (https://www.linkedin.com/in/kash-singh-87909625/)                                                                                            Sound/Camera: Dylan Tan (https://www.willdylan.com)                                                                                                                                          Music: ShowNing (https://www.showningdj.com)

Cutting and pasting business models globally obviously doesn’t work. Business leaders need to understand that cultural consideration is necessary when landing their business on foreign shores. In respect to Asia, the region is not just one block of the sameness, each country has its own culture, generational preferences and business etiquette. Prethika explains in her framework called “TRUST” – Trust, Relationships, Up-close, Shake-up and Talent.

Prethika is a writer with a background in international relations. Her interests lie in political and socioeconomic developments in the Southeast Asian region. She has written articles for some of Asia’s top brands including Lee Kuan Yew School of Public Policy, Grab among many others.

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