07 Nov Future Design Podcast #001 with Neal Moore – Content Marketing
Guest: Neal Moore (https://www.mooreslore.com)
Host: Takatoshi Shibayama (https://www.blockshinesg.com/future-design-podcast/)
Creative Producer: Kash Singh (https://www.linkedin.com/in/kash-singh-87909625/)
Sound/Camera: Dylan Tan (https://www.willdylan.com)
Music: ShowNing (https://www.showningdj.com)
Do we just want quick dopamine hits? Is it true that we are really so starved for attention, desperate for the “likes” we get on social media, that we post whatever makes people react?
Do we really want instant gratification? Do we wish to stuff our faces with junk food, then snap our fingers and expect to have a body like a demi-god?
Have we lost our attention span? Can we listen to a speech for more than 10 minutes without pulling out our smartphones?
The internet has lowered barriers to create and distribute content. We are drowning in so much information and content, and making rapid choices whether to spend time on one content or not. On top of that we now have a polarization of quality. How do we make these rapid choices? Why do we spend time on one content and not on another? How do content creators create content that sticks?
Watch Neal Moore break these down for us in our latest podcast.
Neal has a 20 year career spanning across TV, publishing, advertising and film in the UK, USA and Asia where he is currently based.
He was originally trained as an actor and then as a journalist. He co-founded Click2View, Singapore’s first dedicated content marketing agency in 2010, which served world-class clients including AIA, Ben & Jerry’s, Canon, Cisco, Citibank, Google, HSBC, Panasonic, Singtel & Visa.
After selling his business in 2017, he spent a year writing, developing and producing two short films, a sitcom and a podcast series, before taking a role as Head of Content & Business Development with Southeast Asia’s largest independent production company.
In January 2019, he launched Moore’s Lore Media (https://www.mooreslore.com/) – Content Strategy & Storytelling Solutions with the goal of helping people and organisations tell better stories for business impact. He has been featured in Asian Entrepreneur, Inc. ASEAN, Marketing Magazine, Mumbrella Asia, Singapore Business Review, South China Morning Post, The Guardian, on Australia+, BBC Asia Business Report and the BBC’s Talking Business with Linda Yueh.